Email Update First Post

My name is Bryan. I’ve been an e-commerce owner/operator since 2015 selling on marketplaces like Amazon and Walmart, as well as the Shopify platform.

Over the last 10 years, I’ve had many successes and failures. From millions in sales to releasing products that have crashed and burned, costing hundreds of thousands in losses.

New hacks, tools, and promising apps come and go (remember the ManyChat hype?), but the fundamentals stay the same - having great products and providing great customer service.

One thing that has always worked is email marketing.

For all it’s hate, email consistently continues to be the very best conversion tool in digital marketing.

Email gives you the best opportunity to build a direct and personal relationship with your customer, on both an individual and collective level. This knowledge of your customer gives you the power to increase sales and scale your business unlike any other tool available given its return on investment.

Given it’s power, I think email is largely ignored in the digital marketing world. It’s not as trendy as paid marketing, social media marketing, and influencer marketing. Email is boring and easy to forget about because it consistently works.

But, email marketing can also be fun. You get space to tell stories, describe or visually show your product or brand in depth, and the opportunities to cross-promote and segment are endless. Mix this creativity with the ability to analyze analytics and data, and you get a powerful marketing channel.

This newsletter is dedicated to helping you improve your email marketing, as well as improving tangentially related retention marketing topics such as SMS.

It’ll be a mix of curation, analysis, deep dives, examples, and case studies, to ultimately help you make more money from email marketing, your very best conversion tool.

Talk soon!

Bryan